Showing posts with label LinkedIn. Show all posts
Showing posts with label LinkedIn. Show all posts

Monday, June 4, 2012

This Heatmap Proves That Looks Are The Most Important Thing On Your LinkedIn Profile

By Vivian Giang | Business Insider on May 23, 2012

There is a lot of debate about whether or not you should include a photo of yourself on your LinkedIn profile. Most of us don't include one with resumes we send out, and recruiters scan through online profiles like they're browsing through resumes.

If you do include a photo, you are allowing yourself the chance to be discriminated against, but if you don't include one, people may wonder why there's no photo since the majority of profiles have one.

Miriam Salpeter at U.S. News & World Report says that not having a photo on your LinkedIn profile will make others assume that you're either "really ugly" or "don't know how to upload a picture."

Most of the users on LinkedIn believe that it benefits them to have a picture on their profile
In a study conducted by TheLadders, an eye tracking heatmap shows that recruiters spend 19 percent of the total time they spend on your profile looking at your picture. Then, your current job position and education are glanced at, but not so much time is spent on your skills, specialties or older work experiences.

The "eye tacking" technique examined the eye movements of 30 professional recruiters during a 10-week period to "record and analyze where and how long someone focuses when digesting a piece of information or completing a task."



So should you include a picture on your LinkedIn profile? Mark Jaffe at CBS says "maybe." The bottom line is that it's supposed to help propel your job search and career, not be a hindrance against it.

Jaffe writes:
Same goes for your mug. Can we see your face clearly? Is it strictly business? Was the photo professionally done? Does it improve on your qualifications? Finally ... are you attractive enough to be judged on looks alone? Because that's what you're inviting people to do. And you can't have it both ways, hoping to add cachet but claiming discrimination if you wind up getting rejected before the first date.

If it's a solid asset, great, use it -- as long as you're absolutely certain that it projects the soul of professionalism. But keep in mind you may be dismissed from consideration regardless of your credentials -- which quite possibly will never be examined ­-- because you're bald, overweight, too young, too old, wearing the wrong suit or, cruelest and most unreasonable of all, too beautiful for your own good.


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Friday, May 25, 2012

20 Revealing Stats, Charts, and Graphs Every Marketer Should Know

20 interesting charts and graphs relating to Internet and Social Network marketing.  The full report from HubSpot contains over 120 charts and graphs.

Article Written By: Magdalena Georgieva on May 24, 2012 at HubSpot

" As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers.

In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest, Google+ and mobile marketing. I know, a lot has changed in a short time, eh? But instead of throwing all 120 amazing data points at you, in this blog post we wanted to highlight what we felt were some of the most interesting data points from the presentation. Take a look, and let us know what you find most fascinating!"

View Charts, Graphs and Full Article...