12 simple steps to setup a Facebook ad.
Article Written By: Dan Slagen on May 23, 2012 at Hubspot
"This post is not to debate the efficiency of Facebook ads (I did that last week), but rather to show new users how to set up Facebook ads, and current users how to improve their existing ad campaigns by highlighting some of the nuances in the setup process. Let's get started."
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HVAC Business Solutions helps contractors use technology to grow their businesses. Our core services include a next-generation flat rate pricing system, website design, mobile website design, search engine optimization (SEO) and custom iPad application development. Our blog is focused on technology, marketing strategies, new products and methods to combine these concepts to help HVAC contractors attract new customers and grow their businesses.
Showing posts with label Hubspot. Show all posts
Showing posts with label Hubspot. Show all posts
Wednesday, May 23, 2012
Tuesday, May 22, 2012
Why Purchasing Email Lists Is Always a Bad Idea
Five simple reminders on why purchasing an email list is not a good decision.
Article Written By: Corey Eridon on May 22, 2012 at HubSpot
"You need people to email, and you need them quickly. Oh, and if you could make them pretty cheap, that'd be great, too.
That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company. Acting on that moment of desperation, however, will cause them more long-term (and short-term) harm than good.
Article Written By: Corey Eridon on May 22, 2012 at HubSpot
"You need people to email, and you need them quickly. Oh, and if you could make them pretty cheap, that'd be great, too.
That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company. Acting on that moment of desperation, however, will cause them more long-term (and short-term) harm than good.
Tuesday, May 1, 2012
The 9 Must-Have Components of Compelling Email Copy
Nine helpful tips on creating better email communications.
Article Written By: Corey Eridon on May 1, 2012 at Hubspot
"Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written plain text email can perform just as well, if not better, than a highly designed email with tons of bells and whistles. In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening and start deleting your messages, and your list will quickly dwindle in value."
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Article Written By: Corey Eridon on May 1, 2012 at Hubspot
"Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written plain text email can perform just as well, if not better, than a highly designed email with tons of bells and whistles. In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening and start deleting your messages, and your list will quickly dwindle in value."
Read Article...
Monday, April 30, 2012
33 Metrics Every Marketer Should Know
33 metrics that every online marketing manager should know.
Article Written By: Rebecca Corliss on April 26, 2012 at Hubspot
"Good marketers live by their data. Why? Metrics help us set goals and track progress, and numbers confirm we did a good job. Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. By digging into results, we can understand what worked well, what didn't work well, and then learn from it."
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Article Written By: Rebecca Corliss on April 26, 2012 at Hubspot
"Good marketers live by their data. Why? Metrics help us set goals and track progress, and numbers confirm we did a good job. Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. By digging into results, we can understand what worked well, what didn't work well, and then learn from it."
Read Article...
What to Do if Your Search Rankings Were Hurt by Google's Penguin Update
Did you notice a recent drop in your rankings? This article discusses the latest Google algorithm update, provides ways to tell if your website was impacted by the update and how to correct the methods Google was targeting.
Article Written By: Pamela Vaughan on April 30, 2012 at Hubspot
"Have ya heard? A new animal may be wreaking havoc on your ability to get found in search. But this time, it doesn't take the form of a black and white bear. No -- this time, it's even more deceptively cute and harmless. This time ... it's a penguin."
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Article Written By: Pamela Vaughan on April 30, 2012 at Hubspot
"Have ya heard? A new animal may be wreaking havoc on your ability to get found in search. But this time, it doesn't take the form of a black and white bear. No -- this time, it's even more deceptively cute and harmless. This time ... it's a penguin."
Read Article...
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