Article Written By: Corey Eridon on May 22, 2012 at HubSpot
"You need people to email, and you need them quickly. Oh, and if you could make them pretty cheap, that'd be great, too.
That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company. Acting on that moment of desperation, however, will cause them more long-term (and short-term) harm than good. Yes, thousands of contacts are a credit card swipe away, but your email marketing program -- a critical part of a well-rounded inbound marketing strategy -- will seriously suffer. Curious why purchasing email lists is a legitimate email marketer's kiss of death? Read on, my friend ... oh, and bookmark this list of squeaky-clean and effective ways to build your email list."
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