Tuesday, April 24, 2012

Google Claims 66% of the U.S. Search Market in March 2012

Google claimed 66.4 percent of the U.S. search engine market in March, unchanged from its share in February. Microsoft followed with 15.3 percent, unchanged from its share in February. Yahoo! was third with 13.7 percent of the market in March, down 0.1 percentage point from its 13.8 percent share in February.

Ask Network was fourth with 3.0 percent, unchanged from its February share. AOL Inc. was fifth with 1.6 percent of the market, up 0.1 percentage point from its 1.5 percent share in February.

View Article...

iPad Rules Mobile Shopping

The RichRelevance Shopping Insights 2012 Q1 Mobile Study found that the iPad dominates mobile shopping in many ways. For one thing, nearly two-thirds of all mobile shopping sessions happen on iPads.
According to the 2012 Q1 Mobile Study iPad users spent significantly more time and money on retail sites than other mobile users. Data from March 2012 shows that:
  • iPad users constitute the bulk of all mobile shoppers—accounting for about two-thirds (68%) of shoppers.
  • The iPad accounts for 90% of all mobile revenue (and 4% of total retail revenue).
  • Conversion rates were also strongest with the iPad (1.5% for iPad vs. 0.57% for other mobile devices).
  • Average pages per session were highest for the iPad compared with all other mobile devices, at nearly 6 pages per session (5.7 for iPads vs. 3.6 for iPhone vs. 4.1 for other mobile devices).

New Facebook Page

In an effort to separate business operations from private life, we have a launched a new HVAC Business Solutions Facebook page . Going forward we will no longer post to the account associated with my personal profile.

Regards,
Brian Starzec
President

Tuesday, March 20, 2012

Social Media Tool

As we have discussed it is important to use social networks for your business. Not only is it a great way to keep connected with clients and acquire new business, but it is a great for HVAC search engine optimization and will help improve your search engine ranking.

However, it can be a hassle to post updates to each of the various social networks. The more social networks, the more time required to post to each site. Fortunately, we have found a better way.

The service is called Ping.

The free service allows you to make an update to all of the social media networks to which you are subscribed with a single post. Now updating social networks is simple and easy.

If you are using social networks for your business, you may want to consider this service especially considering the results from a study performed by ROI Research and Performics. The study that found that consumers want companies to communicate via social networks frequently. In fact over half of the respondants (53%) expect at least weekly communication once they have "liked" or "subscribed" to your social network profile.

This means if you establish a social network profile for your business, you best commit to it. We hope this service from Ping will make it easier for you update your social media networks and all you to post more frequently.