iPad Rules Mobile Shopping

The RichRelevance Shopping Insights 2012 Q1 Mobile Study found that the iPad dominates mobile shopping in many ways. For one thing, nearly two-thirds of all mobile shopping sessions happen on iPads.

According to the 2012 Q1 Mobile Study iPad users spent significantly more time and money on retail sites than other mobile users. Data from March 2012 shows that:

• iPad users constitute the bulk of all mobile shoppers—accounting for about two-thirds (68%) of shoppers.
• The iPad accounts for 90% of all mobile revenue (and 4% of total retail revenue).
• Conversion rates were also strongest with the iPad (1.5% for iPad vs. 0.57% for other mobile devices).
• Average pages per session were highest for the iPad compared with all other mobile devices, at nearly 6 pages per session (5.7 for iPads vs. 3.6 for iPhone vs. 4.1 for other mobile devices).

View Article...