Friday, April 27, 2012

Smartphones and Tablets Changing Paid Search

Marin Software expects that by December 2012, mobile devices will generate a quarter of all paid-search clicks.

Article Written By: Susan Kuchinskas on March 26, 2012 at ClickZ

"Click-throughs from paid search are up on mobile devices - but not conversions. Still, Marin Software's stats may not tell the whole story.

The company's report, The State of Mobile Search in the U.S. 2012, found continued momentum in mobile adoption and search. Last year, mobile search ad spending increased even faster than clicks, the report said."

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