Hulu Serves 1.7 Billion Video Ads in May 2012

Jason Hahn | DM Confidential | June 27, 2012

According to comScore, Hulu led all U.S. online video ad properties when it came to video ads viewed in May, and Americans viewed a record number of video ads during the month.

comScore’s Video Metrix numbers from May reveal that U.S. online video viewers watched a total of 10.1 billion video ads in May, an all-time high. Hulu accounted for 1.7 billion of the video ads delivered during the month, with 55.5 ads served per viewer and a reach of 9.8 percent of the total U.S. population.

Google Sites followed with 1.4 billion video ads served in May, with 18.6 ads per viewer and a reach of 24.3 percent of the U.S. population. Meanwhile, BrightRoll Video Network served 1.1 billion video ads, with 10.3 ads per viewer and a reach of 35.8 percent of the population.

Adap.tv (966 million video ads), TubeMogul Video Ad Platform (897 million video ads), Specific Media (752 million video ads), Tremor Video (726 million video ads), SpotXchange Video Ad Marketplace (615 million video ads), Auditude Inc. (570 million video ads) and ESPN (490 million video ads) rounded out the list of the top 10 U.S. online video ad properties ranked by video ads viewed.

Separate numbers from Nielsen reveal the top online video destinations in May, ranked by unique viewers:

1. YouTube (136 million)
2. Yahoo (45.3 million)
3. VEVO (42.0 million)
4. AOL Media Network (25.6 million)
5. MSN/Windows Live/Bing (24.3 million)
6. Facebook (23.2 million)
7. The CollegeHumor Network (22.9 million)
8. Hulu (15.5 million)
9. Perform Group (12.0 million)
10. ESPN Digital Network (11.4 million)

Nielsen also listed the top online video destinations ranked by total streams:

1. YouTube (16.5 billion)
2. Hulu (968 million)
3. VEVO (727 million)
4. Yahoo (434 million)
5. AOL Media Network (331 million)
6. Netflix (301 million)
7. Dailymotion (229 million)
8. ESPN Digital Network (219 million)
9. MSN/Windows Live/Bing (205 million)
10. Facebook (121 million)

According to Nielsen, there were 163 million unique video viewers in the U.S. in May, and they streamed a total of 26.2 billion videos, good for 160.1 streams per viewer.

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