Ok, that may not come as a surprise, but what might be interesting to know is that Google's share of the search engine market is more than all of the other search engines combined.
Here is the data for December, 2012:
- 66.7% - Google Sites
- 16.3% - Microsoft Sites
- 12.2% - Yahoo Sites
- 3.0% - Ask
- 1.8% - AOL
The other interesting point from this survey is that the percentages moved by only less than 1/2 of 1%, unlike the stock market that swings wildly every day. This mean people are locked into their favorite search engine and do not switch.
From a marketing investment perspective this is reassuring because of this stability. You can feel comfortable investing into search engine optimization targeting Google because there is a very high probability they will continue to be the #1 search engine for the foreseeable future.
My recommendation for heating and air conditioning companies that have limited marketing budgets is to focus your resources on Google. Our company has been providing Search Engine Optimization services for a long time and our experience has taught us that the techniques required to improve your ranking on Google is different than for Bing (Microsoft) and Yahoo.
Therefore, if you are going to target search engine ranking improvement for just one search engine, pick Google.
Brian Starzec | HVAC Business Solutions, LLC | January 18, 2013
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