27 Ways to Slice & Dice Your Email List for Better Segmentation

Why segment your email distribution list?  Because it provides results.  This article provides a number of ways to further segment your email list so you can provide more meaningful and targeted information.

Article Written By: Corey Eridon on May 31, 2012 at Hub Spot

"We've already made the case for list segmentation in email marketing, and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? How about the fact that, according to eMarketer, 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. You know your ol' pal revenue -- he's the whole reason you're doing email marketing in the first place, right?

Alright, now that you're undoubtedly on board with list segmentation, you're probably asking yourself how you should slice and dice your own list. Well, the bad news is that it totally depends on the nature of your business and the goals associated with your email marketing and lead nurturing -- so I can't give you a one-size-fits-all answer. The good news, however, is that there are tons of creative ways you can segment your email list that empower you to run innovative and effective campaigns! All you need to do is collect the right information. So to get your creative juices flowing, take a look at this ultimate list of ways you could segment your email lists!"

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