Do Your Site Visitors Push Your Buttons?

Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked?

Article Written By: Tim Ash on May 1, 2012 at ClickZ

"Many a parent has angrily warned their children "Don't push my buttons!" and of course what they are implying is that the children know exactly what to do to create a certain response, or reaction, from Mom or Dad. When you think about it, isn't it funny that an expression that has been around for generations is so applicable to web design and conversion optimization today? Most landing pages include a button as part of the main call to action. So the question is: do your visitors know exactly what to do? Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked?

Here are some guidelines you can keep in mind when creating buttons that beg to be pushed."

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