Tuesday, May 1, 2012

The 9 Must-Have Components of Compelling Email Copy

Nine helpful tips on creating better email communications.

Article Written By: Corey Eridon on May 1, 2012 at Hubspot

"Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written plain text email can perform just as well, if not better, than a highly designed email with tons of bells and whistles. In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening and start deleting your messages, and your list will quickly dwindle in value."

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