Tuesday, May 1, 2012

Converged TV: 8 Predictions

As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior.

Article Written By: Jeremy Lockhorn on January 9, 2012 on ClickZ

"The Consumer Electronics Show (CES) launches its overwhelming crush of techno-gadget goodness this week, and for the sixth consecutive year, I'll have the privilege of attending. Over these last few years, the show has become an important event for agencies and marketers, recognizing the ever-increasing importance of technology in the new marketing landscape. This year, agencies under the VivaKi umbrella have collaborated to build a curated experience for our clients, including customized tours, special events, and a guidebook highlighting some of the most important trends and shifts in consumer behavior."

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