The Interactive Advertising Bureau's Internet Advertising Report indicated that Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011, while total digital advertising revenue totaled $31 billion in 2011.
Article Written By: Anna Maria Virzi on April 18, 2012 at ClickZ
"It's official: 2011 was the year of mobile - and search and display advertising.
The Interactive Advertising Bureau's Internet Advertising Report, prepared by PwC U.S., reveals that digital advertising revenue totaled $31 billion in 2011. That represents an increase of 22 percent over 2010.
Mobile advertising was the fastest growing segment, hitting $1.6 billion in 2011, more than twice the amount spent in the prior year.
Search advertising accounted for the largest category at $14.8 billion; that represents 46.5 cents for every dollar spent on digital advertising in 2011."
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