Wednesday, April 25, 2012

Yelp: 5 Tips for Managing the Reputation of Your Firm

What service professionals need to know about the popular review site to maintain and improve your online business reputation.

Article Written By: Kim Cabot, April 18, 2012 at ClickZ

"It may come as a surprise to lawyers, doctors, and real estate agents that clients are reviewing their work on the hyper-popular Yelp.com. With 66 million unique monthly visitors in Q4 2011, and over 25 million posted reviews, it is no surprise that Yelp has become the go-to consumer tool for discovering local services. While many turn to the growing site for gauging restaurants and hair salons, the masses are scanning reviews for professional services as well.

There's nothing stopping professional service firms from getting the same reputation management benefits of Yelp ratings and reviews as entertainment services. Here are a few tips for implementing a professional service-specific Yelp strategy."

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2 comments:

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