Why You Need Social Media, Even if Your Customers Don't

This is a great article that discusses why you should be taking advantage of social media even if you think your customers are not (this is a fallacy of course, especially for HVAC contractors). The top 10 reasons include:

1. Social Media Activity Impacts Your Organic Search Presence
2. You'll Have More Control Over Your Online Image
3. User-Generated Content is More Critical Than Ever Before
4. You'll Gain Industry Clout
5. Other Companies' Customers Are on Social Media
6. Social Media Helps Expand Your Overall Reach
7. It May Cost Less to Generate Customers on Social Media
8. Social Media Amplifies the Effectiveness of Your Other Marketing Efforts
9. By the Time You're Ready, It Might Be Too Late
10. Your "Irrelevant" Social Media Audience Could Turn Into Your Target Audience

Article Written By: Cory Eridon on April 26, 2012 at Hubspot

"Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? I guess it's possible, but it certainly won't stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion
worldwide social media users in 2012. Wow."

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